Alma Mater
ISSN 1026-955X
Vestnik Vysshey Shkoly (Higher School Herald)
The best way to learn all about Higher Education


Riskness of visualization in the context of cartoon communities of social networks

D.V. Kataev, A.V. Zemlyanskaya
80,00 Р

UDC 304           


D.V. Kataev is Dr.Sci. (Sociology), doc., prof. of sub-faculty e-mail:; and A.V. Zemlyanskaya is Master student e-mail: at Lipetsk State Pedagogical University n.a. P.P. Semenov-Tyan-Shansky


Researched is the problem of riskness in the process of breeding of growing generation. Risk is significant problem of modern society. The most vulnerable layer are children of primary school age. Modern reality turns into visual “virtual corporation”, “virtual TV studio”, “virtual democracy”, “virtual money”, “virtual training”, “virtual communication”, “virtual toy”, etc. This list can be continued. The diversity of impact on virtual sphere of society gives reason to raise the problem of emergence of new dimension in society. In such situation, the most not protected are teenagers. It is becoming increasingly difficult for them to understand distinction between reality and fiction. Visual images affect perception of teenager. Since the risk is associated with making decision in the present, that may lead to damage in the future, and it is necessary to identify subjects of decision-making and measure damage, associated with the likely formation of inharmonious personality with value disorientations.

Keywords: risk, cartoon communities, risk-genicity, society, sociology, society of risk, primary school children.