Alma Mater
ISSN 1026-955X
Vestnik Vysshey Shkoly (Higher School Herald)
The best way to learn all about Higher Education


Traditions and Innovations in Career Guidance Work of Railway Universities

О.Ю. Брюхова, Т.В. Дуран, Н.Н. Старцева
80,00 ₽

UDC 378:656.2+373-053

Olga Yu. Bryukhova, Senior Lecturer in Department “Theory and Sociology of Management” at Ural State University of Railway Transport; PhD applicant in Department «Personnel Management and Sociology» at Ural Institute of Management – Branch of Russian Presidential Academy of National Economy and Public Administration, e-mail:  Tatiana V. Duran, PhD (Sociology), Docent, Associate Professor in Department “Personnel Management and Sociology” at Ural State University of Railway Transport, e-mail: Natalya N. Startseva, PhD (Sociology), Docent, Associate Professor in Department “Personnel Management and Sociology” at Ural State University of Railway Transport, e-mail:

Systematic career guidance counselling work organized by a higher education institution is a prerequisite for attracting highly motivated applicants who have consciously made their professional choice. The need to increase the visibility of educational institutions among Russian applicants, form mechanisms for talent selection, introduce digital tools for promoting educational products, and improve the quality of targeted training, actualize the need to bring career guidance to a new development level, while maintaining the best traditions and using the potential of innovative solutions. The aim of the study was to assess the current state of career guidance work of higher education institutions of railway profile with schoolchildren and applicants and to identify possible ways to improve it. The theoretical basis of the study consists of the works of domestic and foreign specialists, revealing the essence and content of career guidance work of universities. The methodological basis is the system-activity approach. General scientific methods (analysis, synthesis, comparison, generalization, classification) are used as theoretical research methods, traditional and content analysis of documents is used to collect empirical information. The study made it possible to identify traditional and innovative forms and methods of career guidance, as well as the main factors that determine the nature and specifics of career guidance programs implemented by universities of the railway profile. The authors come to the conclusion that the career guidance work carried out at the universities of Railway Transport the main provisions of the Concept of training personnel for the transport complex until 2035. Thus, along with the traditional, innovative formats of career guidance activities are implemented, but reserves for the use of «new media», networking, artificial intelligence technologies, virtual and augmented reality, and gamification in the process of career guidance.

Key words: railway industry, innovations, content analysis, youth, industry university, professional orientation, career guidance work, early career guidance, traditions, traditional analysis.


  1. Fortunatov, V.V., Beschasnaya, A.A., Zinoviev, A.O., Platova, E.E., Firsov, A.G. Education of transport industry specialists: reflecting on the experience of the oldest transport university in Russia. Alma mater (Vestnik vysshey shkoly). 2021. No. 9. P. 112–120. DOI: 10.20339/AM.09-21.112
  2. The concept of personnel training for the transport complex until 2035. Approved by the order of the Government of the Russian Federation of February 6, 2021 No 255-р. URL: (accessed on: 12.09.2022).
  3. Andreeva, A.A., Manger, T.E. Innovative career guidance activities used in life-long education. Volga Region Pedagogical Search. 2020. No. 4 (34). P. 60–66. DOI:10.33065/2307-1052-2020-4-34-60-66
  4. Gevorkyan, E.N., Myskin, S.V. Social technologies in the organization of vocational guidance work of city university. Logos et Praxis. 2017. Vol. 16. No. 3. P.123–135. DOI: 10.15688/lp.jvolsu.2017.3.15
  5. Zolotova, L.V., Konyuchenko, O.N. The role of university career guidance in students’ professional self-determination. Azimuth of scientific research: pedagogy and psychology. 2021. Vol. 10. No. 2 (35). P. 128–131. DOI: 10.26140/anip-2021-1002-0030
  6. Klimov, A.Y., Zhigalik, M.A., Titova, E.V. Development of a career guidance system in Russia: topical problems. The European Proceedings of Social and Behavioral Sciences EpSBS. 2020. P. 627–634. DOI: 10.15405/epsbs.2020.08.02.82
  7. Panina, S.V. Career guidance practices of federal universities. Society: sociology, psychology, pedagogics. 2019. No. 1 (57). P. 68–72. DOI: 10.24158/spp.2019.1.12
  8. Prokhorov, A.V. Level model of vocational guidance work of Derzhavin Tambov State University. Social-economic phenomena and processes. 2019. Vol. 14. No. 3 (107). P. 13–17. DOI: 10.20310/1819-8813-2019-14-3(107)-13-17
  9. Lutsenko, N.O., Andryushina, E.V. Career guidance as a tool for adaptation in the digital revolution conditions. Scientific notes of the University of P. F. Lesgaft. 2020. No. 1 (179). P. 195–198. DOI: 10.34835/issn.2308-1961.2020.1.p195-198
  10. Soboleva, E.V., Suvorova, T.N., Zenkina, S.V., Bocharov, M.I. Professional self-determination support for students in the digital educational space. European Journal of Contemporary Education. 2020. Vol. 9. No. 3. P. 603–620. DOI: 10.13187/ejced.2020.3.603
  11. Šapale, S., Iliško, Dz., Badjanova, J. Sustainable career guidance during the pandemic: building pathways into a “New Normal”. Discourse and communication for sustainable education. 2021. Vol. 12. No. 1. P. 140–150. DOI: 10.2478/dcse-2021-0010
  12.  Garanin, M.A. Transport education in the world. Vocational education and labour market. 2020. No. 3. P. 61–71. DOI: 10.24411/2307-4264-2020-10309
  13. Garanin, M.A. Trends in the development of transportation education. Transport technician: education and practice. 2020. Vol. 1. No. 3. P. 157–164. DOI: 10.46684/2687-1033.2020.3.157-164
  14.  Bryukhova, O.Yu., Kostina, N.B. Arrangement of a career guidance activity of a transport university at the pre-university level: experience of sociological research. Management issues. 2020. No. 3 (64). P. 155–168. DOI: 10.22394/2304-3369-2020-3-155-168
  15. Raevsky, N.V., Kozhin, D.N., Raevskaya, P.E. Lifehacks for career guidance within the boundaries of Zabaikalkskaya railway. World of transport and transportation. 2019. Vol. 17. Iss. 3. P. 246–257. DOI: 10.30932/1992-3252-2019-17-3-246-257
  16. Bryukhova, O.Yu., Startseva, N.N. Organizing careers guidance: an analysis of practices at Russian universities. Society: sociology, psychology, pedagogics. 2021. No. 9. P. 30–36. DOI: 10.24158/spp.2021.9.3
  17.  2020 Marketing and recruitment practices for undergraduate students report. Cedar Rapids, IA: Ruffalo Noel Levitz. 2020. URL: (accessed on: 12.09.2022).профориентация, традиции, традиционный анализ.