Alma Mater
ISSN 1026-955X
Vestnik Vysshey Shkoly (Higher School Herald)
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Analysis of students’ motivations by choosing master programs of economic profile

M.Yu. Malkina, M.L. Gorbunova
80,00 Р


M.Yu. Malkina is Dr.Sci. in Economy, prof., head of Center for macro- and microeconomics


and M.L. Gorbunova is Dr.Sci. in Economy, prof. e-mail:

at Lobachevsky State University of Nizhni Novgorod (UNN)


Presented is analysis of students’ motivation by choice of programs of mastership. Special attention is being presented by the study of social situational aspects of choosing by students of master programs of economics profile. On the base of the authors’ total survey of motivations of students of mastership at UNN, revealed are basic factors of students’ choice of mastership. Conclusion is made, that the choice of high school as provider of master’s program is conditioned by content of educational process, confidence of employers to high school’s brand, and also by the habit. At the same time, by choosing concrete program students orientate themselves mainly on subject composition and staff of lecturers, than on attractiveness of brand of the program, name of concrete personalities, or possibility to maintain social connections. Also displayed are correlations between types of motives and expectations of students, as well as evaluated is degree of satisfaction of them with the choice of both strong and weak sides of selected programs.

Key words: high school, mastership, motivation, choice of educational programs, socio-cultural mechanism, questionnaire.



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