UDC 130.2
https://doi.org/10.20339/AM.08-21.105
N.V. Pashkova is Cand. Sci. (Philosophy), Ass. Prof. at sub-faculty of History, Philosophy and Psychology at Kuban State Technological University e-mail: pashkov17@rambler.ru
Discussed is influence of global processes on development of the individual and society involved in the new world created by modern technologies. This world was supposed to become a “paradise” for everyone living on Earth, but every year humanity's anxiety about its near future is felt, the number of local conflicts and social protests is increasing. Traditional values today are becoming an archaic monument, they are replaced by new ones. They blur the boundaries and, in fact, disorient the modern person, which causes the problem of identification of the individual and society in the context of global integration. Each of us is like a drowning man, for whom a raft (embodying fundamental values) is the only salvation, but its absence in the raging sea of information and many subcultures does not leave the hope that, sooner or later, the person in distress will again find a quiet and peaceful life. As a person (“I”) to “find oneself”, not allowing to replace «my» with “ alien”, and society (“We”) to become free, thanks to the preservation of its cultural and historical space, while not losing unity with the global world? We present our own vision of this issue, relying on futuristic models created by philosophers of the 20th century as a symbolic “time capsule” for future generations.
Key words: globalization, post-industrial (information society), personality “I”, society “We”, culture, self-identification, values, tradition.
References
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3. Ortega y Gasset, J. Revolt of the masses. In: Selected Works. Moscow: Ves’ mir, 2000.
4. Toffler, A. Shock of the future. Moscow: Publishing house ACT, 2002.
5. Jacques, Ellul. Propagandas: Uma Análise Estrutural. In: Antígona, 2014.
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