Influence of digital competencies of personnel on the development of social capital of organizations as a management resource

UDC 331.1

DOI 10.20339/AM.02-24.057

Svyatoslav S. Brazevich, Dr. Sci. (Sociology), Professor, Department of International Relations and Political Science, St. Petersburg State Economic University, ORCID: 0000-0002-4345-7428, Scopus ID: 52363381400, e-mail: brazevichss@bk.ru

Yakov A. Margulyan, Dr. Sci. (Sociology), Professor, Department of Sociology and Personnel Management, St. Petersburg State Economic University, ORCID: 0009-0006-3214-0341, e-mail: ymargulyn@yandex.ru  

Dmitry S. Brazevich, Ph.D. (Sociology), Associate Professor of the Department of Communication Technologies and Public Relations, St. Petersburg State Economic University, ORCID: 0000-0002-6205-101X, e-mail: brazevich1986@mail.ru  

In this article there is analyzed the current state of the digitalization process of Russian society, identified the conceptual characteristics of social capital as a management resource, and revealed its substantive characteristics and structural components. It has been established that social capital is an important resource for management activities, determined by the nature and content of social relations. Within the framework of the resource approach, a classification analysis of digital competencies of personnel is carried out, the characteristic features of their formation are considered, the directions of influence of digital competencies on the development of the social capital of organizations are determined, and a model of resource interaction of digital competencies of personnel within the social capital of the organization is substantiated.

Keywords: digitalization of the economy, social capital, management resource, digital competencies, organization personnel

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