PhD on Pedagpgics, Senior Researcher
Institute of Theory and History of Pedagogy RW
Deputy Director for Development and Innovation
Tversky Chemical Engineering College
Deputy Director for Development and Innovation
Tversky Chemical Engineering College
E-mail: sergeeva198262@mail.ru
Purposes, problems and basic lines of activity of a marketing service in establishments of vocational training in a region are considered. Marketing service is presented as an effective interaction tool of Labor and Educational services’ markets.
Key words: educational services, researches of the market, market-focused system, sphere of education, market orientation of an educational institution
References
1. Alferov A.V., Bezdudnaya A.G. Methods of marketing activities in institutions of secondary vocational education. - St. Petersburg.: SPbGIEU, 2004.
2. Lomakin T.Y. The modern principle of continuous education. - Moscow: Nauka, 2006.
3. Markov V.D. Marketing services. - Moscow: Finances and Statistics, 1996.
4. Novikov A.M. The methodology of education. - M.: Egves, 2006.
5. Osmolovskaya I.M. and others competency approach to building educational content. - M., 2007.
2. Lomakin T.Y. The modern principle of continuous education. - Moscow: Nauka, 2006.
3. Markov V.D. Marketing services. - Moscow: Finances and Statistics, 1996.
4. Novikov A.M. The methodology of education. - M.: Egves, 2006.
5. Osmolovskaya I.M. and others competency approach to building educational content. - M., 2007.
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