On the problem of forming of professional culture of bachelor students in educational subject of “Advertising and Public relations”

 

Analyzed is the problem of forming of professional culture of a bachelor student in educational subject of “Advertising and Public relations”. Examined are concept of professional culture from philosophical, psychological and pedagogical points, as well as structural components and methodological approaches to it’s formation. Meaning of professional culture of a bachelor’s in profile “Advertising and Public relations” is also defined.

Key words: professional culture, bachelor in profile “Advertising and Public relations”

 

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