Determination of character of consumer preferences in the market of commercial educational services at the city of Penza

Analyzed are basic aspects as to specificity of consumer preferences in the market of linguistic services at the city of Penza on the basis of sociological research. Also determined are criteria of quality of provided services by various schools and centers of the named type of commercial activity.
Key words: market, educational services, linguistic services, needs, consumer preferences, soc iological research.