The Role of Interests in Social Management

UDC 361.33

htps://doi.org/10.20339/AM.12-21.052                     

Yu.V. Karavaeva is PhD (Pedagogy), Ass. Prof. at the Department of Sociology and Management at Lipetsk State Pedagogical P. Semenov-Tyan-Shansky University

e-mail: jvkaravaeva@yandex.ru

This study analyzed the category of “interest” in the structure of the sociological theory and practice of modern management. The importance of interest in such a scientific field as the sociology of management is described and its role in the study of social management, considered as a specific sphere of human activity, is substantiated. As a result of the analysis, the place of interests in the activities of the subject of social management is revealed, characterized by the internal inconsistency of his interests and the need for their coordination. The importance of interests in the formation of the activity of the object of social management is determined and the main indicators of their state are described: social integration, cohesion, solidarity, social consensus. Particular attention is paid to the consideration of the effectiveness of management decisions described both from the standpoint of the effectiveness of resource use and from the standpoint of achieving the goals of social management. The technological aspect of taking into account interests in the process of social management is considered, which manifests itself in the use of social technologies that contribute to the optimization of managerial influences. The article describes the importance of taking into account interests (personal, group, social) in the process of social technologization. The connection of interests with the methods and principles of social management reflecting the social essence of its social mechanism is explained. Among the principles, the most significant ones are considered from the perspective of taking into account interests: the principles of social orientation of management, humanization of management, consistency of personal and organizational goals, delegation of authority and management through the team.

Key words: sociology of management, social management, interest, managerial influence, managerial decision, subject of social management, object of social management, social integration, efficiency of managerial decision.

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