Alma Mater
ISSN 1026-955X
Vestnik Vysshey Shkoly (Higher School Herald)
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Advertising as a way of formation of stereotypes of legal behavior of the youth

K.V. Malakhova, I.P. Polskoy
80,00 Р

UDC 316.4-052:378 


K.V. Malakhova is Senior lecturer at Volgograd Academy of the Ministry of the Interior of Russia e-mail:; and I.P. Polskoy is Lecturer e-mail: at Crimea Branch of Krasnodar University of the Ministry of the Interior of Russia


Presented is a new aspect of studying the problem of influence of advertising on the youth. The authors consider a social phenomenon through a worldview function and behavior stereotypes, as well as conducts a brief cross point analysis of advertising and youth. Advertising is studied in the context of the channel of deviant behavior and formation of value-legal culture of the youth. The authors offer the definitions of the concept “youth”, behavior stereotype, as well as advertising to be interacted. The authors determine their own point of view on usage of advertising by law enforcement officers, as well as suppose certain examples of its positive applying by traffic management inspectors. The authors solve this problem in enforcing advertising usage at legal level.

Key words: advertising, behavior stereotypes, legal culture, the youth, deviant behavior prevention, police.



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