Phenomena of mytho-design in the space of modern culture

UDC  130.2/.3::75

https://doi.org/10.20339/AM.11-19.088     

I.S. Rodicheva is Cand.Sci. (Philosophy), doc. е-mail: iriy.rodicheva@yandex.ru ; and N.P. Sukhanova is Cand.Sci. (Philosophy), doc. е-mail: konfngi@yandex.ru at Novosibirsk State University of Economics and Management “NINKh”

Researched is one of fundamentally important phenomena of our time as mytho-design, that reveals it’s influence in formation of mass consciousness and is oriented in its technology on the society as a whole. The specificity of mytho-design in conceptual field of culture is investigated. The interpretation of myth as semiotic phenomenon of culture, communicative system of mytho-design is interpreted. Drawing an analogy with patterns and concepts of modern European culture and philosophy and noting the identity, that characterizes the mythological worldview, features of myth-making in society are revealed. Various types of mytho-design are investigated. Regulatory, affective, cognitive functions of mytho-design are analyzed. Mytho-design technologies are presented as meeting requirements of demonstrating certain behavioral standards and contributing to the creation of unified mythological concept, that meets the needs of the individual and society. Mytho-design, corresponding with aspirations of each and every individual, pervades everywhere, myth-making acts as instrument of ideology. Attention is focused on aspiration of modern mytho-design to substitute existing reality for itself. It is concluded, that with advent of philosophy, myth-making is not squeezed out of culture, but is being interpreted as semiotic phenomenon of cultural communicative system, and to realize the need for change, it is necessary to go beyond mythological reality.

Key words: philosophy, myth, mytho-design, worldview, society, culture, technology.

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