Alma Mater
ISSN 1026-955X
Vestnik Vysshey Shkoly (Higher School Herald)
The best way to learn all about Higher Education


Alternative reality in the context of modern social and cultural development

D.V. Konishevsky, S.A. Vetrov, O.A. Kuzina
80,00 Р


D.V. Konishevsky is Cand.Sci. (Philosophy), doc.; S.A. Vetrov is Dr.Sci. (Philosophy), prof., head of sub-faculty; and O.A. Kuzina is Cand.Sci. (Philology), doc. at Omsk State Transport University e-mail:


Examined is such phenomenon as alternative reality in the context of contemporary socio-cultural development. An attempt is made to define this phenomenon, and to reveal it’s characteristics and classification. Researched is influence of digital technologies on complication of the structure of society as aggregation of functionally interconnected social statutes and roles. Also presented is the analyses of sucg phenomena of modernity, as produced by Internet social media, screen culture, technological opportunities of mobile digital installations. Shown are three principal types of alternative reality, dominating in contemporary socio-cultural development of society.

Key words: alternative reality, socio-cultural development, fake news, social media.



1. Nassim, T. Pathology of our time is loss of contact with reality. URL:

2. Shanakhan, M. Technological singularity. Moscow, 2017.

3. We are with dignity for this. How mems help ours to entrance into communication with each other. URL:

4. In “ists”, “to throw down bomz” and more 10 phrases, that we understand otherwise. URL:

5. Not only hype: how new words are changing Russian language. URL:

6. Shumpeter, I. Capitalism, socialism and democracy. Moscow, 1995.

7. Novikova, A.A. Television reality: screen interpretation of realities. Moscow, 2013.

8. Ostin, D. Selections. Moscow, 1999.

9. Witgensteyn, L. Philosophical works. Part I. Moscow, 1994.

10. Dutch foreign minister quits over lie about meeting Putin. URL:

11. Deleuse, J. Cinema. Moscow, 2004.

12. Greengard, S. Internet of things: Future is already come. Moscow, 2017.

13. Kin, E. Nothing personal. How social networks, search systems and secret services are using our personal data. Moscow, 2016.

14. Wiseman, E. What your Instagrams and selfies reveal about you. URL:

15. She takes in storm Instagram. URL: