Methodology of imageology as basis of conceptualization of formation of image of regional high school

http://dx.doi.org/10.20339/AM.07-16.078

E.A. Kakotkina is Senior lecturer at Gubkin branch of Belgorod State Technological University n.a. V.G. Shukhov

e-mail: blualena@yandex.ru

Presented is methodology of imageology as basis of conceptualization of formation of image of regional high school. Today is obvious the fact, that interaction of image of region and regional university image has impact at each other. Image of region due to image of regional high schools is positioned as positively developing, conditioning interest of federal politicians to region, and also conditioning positive approval of locals. Thus, peculiar feature of regional high schools consists in the fact, that implementation of educational activity is developing mainly within region of arrangement, and university graduates are being trained mainly for work in the same region. Conclusion is made, that regional high school becomes the center of formation of innovative education, capable to integrate trained at high cadres into various spheres of regional economics and everyday social life.

Key words: imageology, social image, marketing communications, image politics, image making.

References

1. Dagaeva, E.A. Model of construction of image of higher educational istitutions. In Collection of procedings of the 3^rd International science practical conference “Journalistic and media education—2008”. Belgorod, 2008, pp. 9–10.
2. Kuzmina, O. Seven times you visit that hall, one time pass an examination! The library, 2013, no. 7, pp. 28–30.
3. Report on results of self-evaluation of federal state educational institution of higher professional education “Belgorod institute of law” for the year of 2013. Belgorod, 2014.
4. Sidorova, V.L. Management in formation and further spreading of image of high school: Author's abstract diss. (Cand.of Sociol. Sci.). Belgorod, 2011.
5. [URL]: http://www.bsu.edu.ru/bsu/structure/detail.php?ID=10533