The specifics of communication management in the digital educational environment of higher education

Daria K. Teremyazeva, Assistant at the Department of Social Technologies and Public Service, Belgorod State National Research University; e-mail: sitko_d@bsu.edu.ru; https://orcid.org/0009-0005-1379-3104

Valeriya S. Shevchenko, Postgraduate student of the Department of Social Technologies and Public Service, Belgorod State National Research University; e-mail: shevchenko_v@bsu.edu.ru; https://orcid.org/0009-0005-0014-2177, SPIN-code: 9965-2888

The article discusses the methods of popularization of science using digital technologies from the point of view of a systematic approach. In the modern world, the topic of increasing the popularity of science and attracting young researchers to science is especially relevant, since young scientists play one of the main roles in the development of science. It is also important to inform about scientific achievements in order to spread scientific knowledge in society using modern digital technologies and mass media. The following methods were used for the analysis: document analysis, comparative analysis, description, scientific generalization of the theory. The analysis of students enrolled in scientific and pedagogical training programs in the Belgorod, Bryansk, and Kursk regions showed the expediency of improving the quality and accessibility of distance learning, as well as the need to focus on the dissemination of scientific knowledge in order to attract as many interested young people as possible to science. This can be done thanks to modern digital technologies (improving the quality and accessibility of distance education) and mass media (newspapers, magazines, radio, television, Internet, etc.) All this is an important factor for the development of science in general.

Keywords: digitalization, digital technologies, scientific and technological progress in science, distance learning, popularization of science, scientists, regional universities, postgraduate studies, mass media

References

1. Belgorod Oblast in Figures. 2023: Brief statistical collection. Belgorod: Territorial body of the Federal State Statistics Service for the Belgorod Region. URL: https://31.rosstat.gov.ru/official_publications (accessed on: 19.02.2024).

2. Bryansk Oblast in Figures. 2023: Brief statistical collection. Bryansk: Territorial body of the Federal State Statistics Service for the Bryansk Oblast. URL: https://32.rosstat.gov.ru/folder/31508 (accessed on: 19.02.2024).

3.       Kursk region in figures. 2023: Brief statistical collection. Kursk: Territorial body of the Federal State Statistics Service in Kursk region. URL: https://46.rosstat.gov.ru/publication_collection/document/39293 (accessed on: 19.02.2024).

4.       Moscow in figures. 2023: Brief statistical collection. Moscow: Department of the Federal State Statistics Service for Moscow and the Moscow Region (MOSSTAT). URL: https://77.rosstat.gov.ru/folder/65047 (accessed on: 19.02.2024).

5. Festival of Science 0+. Official site of the All-Russian Festival of Science. URL: https://festivalnauki.ru/ (accessed on: 19.02.2024).