UDC 81(07)
https://doi.org/10.20339/AM.09-21.109
V.I. Khairullin is Dr. Sci. (Philology), Prof. at Bashkir State University e-mail: vladikh@yandex.ru
Discussed is the problem of market relationships within higher school and in particular a notion from the sphere of paid-for education services, that is, a notion of soft commodification, under which the results of theoretical investigation are turned by the author of the investigation into a teaching material that may become a successful produce for the education market. This work is based on a wish to give a practical turn to fundamental research and even use the results of research in purely practical teaching activity. The practical tinge should be searched at advanced levels of an “educational institution — student” economic relationships, when the above dual combination embraces actors such as “research”, “author”, “textbook”, so that it looks as follows: “educational institution — author — research — author — textbook — student”. It is emphasized that the highest achievement as well as a thing of deserved pride for a scholar is his/her ability to make the results of his/her research understandable for students. This is what the author calls for, when he points out that a skill for transforming theory into a teaching material is highly valuable at present. This is an ability to distribute one’s work in the academic space in such a way that it fills in both its scholarly and educational parts and simultaneously enters the education market. The author offers an example of turning research results into a teaching matter. A sample textbook is based on the investigation of justice.
Key words: soft commodification, market relationships, education services, fundamental research, teaching, didactic, transformation.
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