S. Reznik,
Doctor of Ecomonics
Professor
Honoured Scientist of Russia
The Chancellor of Institute of Economics and Managment
Penza State University of Architecture and Building
E-mail: sdr@tl.ru
T. Yudina,
The Assistant of Department of Management
E-mail: tatjana-judina168@rambler.ru
The authors state that formation of positive reputation is a priority line of activity of higher school of any kind. The authors also make an attempt to specify the indicators influencing level of higher school reputation, offer model of formation of higher school reputation in a society and describe model of formation of a rector’s reputation in high school.
Key words: higher school, university reputation, rector’s reputation, image, components of higher school reputation, rector’s professional competence, consumers of university reputation, model of reputation of a rector, model of higher school reputation
References
- Raizberg B.A., Lozovsky L.S., Starodubtseva E.B. The modern economic dictionary. - 4th ed. Rev. and add. - Moscow: INFRA-M, 2005. - 480.
- Scherbakov A.V. Image of educational institutions / / Reference the head of the educational institution. - 2008. - № 9. - P. 39-46.
- Management Faculty: Textbook / Ed. Mr., prof. S.D. Reznik. - Moscow: INFRA-M, 2008. - 696.
- Solomanidina T. Rezontov S., Novik, V. Business Reputation as one of the most important strategic advantages of the company // Personnel Managment. - 2005. - № 3.
- Dagaeva E.A. Management of the university's image / / Human Resource Management. - 2005. - № 3.
- Management institution of higher education: A Textbook / Ed. e. e. Mr., prof. SD Resnick and tf. mc. VM Filippov. - 2nd. Rev. - Moscow: INFRA-M, 2010. - 768.
- Kibanov A.Y., Zakharov, D.K., Konovalov V.G. Ethics of business relations-making: A Textbook / Ed. AY Kibanova. - Moscow: INFRA-M, 2005. - 368.
- Perminov, L., Shara N. What is waiting for the head of the formation of Russia? / / Alma mater ( High School Herald). - 2006.
.png)
