Within the framework of the Orient — the Occident civilization approach the author theoretically confirmed and factually illustrated that economic relations in poly-cultural context in the epoch of “total” globalization possess of their own specific character. The study is actualized by the circumstance that development of the creative economics (infonomics, technosphere, etc.) gains special importance as regards to formation of the system of Russian national paradigm of stable development.
Key words: creative economics, poly-cultural society, situational socio- and cultural dynamics, the Orient — the Occident civilization approach, concept of synergy, globalization, ethno- cultural cosmopolitanism
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