Olga M. Jheleznyakova
Doctor of Pedagogy, Professor of the Department of Pedagogy, Dean of the Department of Extra Qualifications of Ulyanovsk State Pedagogical University.
E-mail: jelezolga@bk.ru
Olga O. Dyakonova
Assistant Professor of the Department of Foreign Languages of Ulyanovsk State Pedagogical University
E-mail: olgadiakonova@yandex.ru
Doctor of Pedagogy, Professor of the Department of Pedagogy, Dean of the Department of Extra Qualifications of Ulyanovsk State Pedagogical University.
E-mail: jelezolga@bk.ru
Olga O. Dyakonova
Assistant Professor of the Department of Foreign Languages of Ulyanovsk State Pedagogical University
E-mail: olgadiakonova@yandex.ru
The article deals with meaning and essence of the term “edutainment”, i.e. education through entertainment. Some useful information about appearance and establishment of edutainment are given. The article also presents content analysis of both Russian and authentic scientific literature on the subject. Some shortcomings of terms of “edutainment” are also examined.
Key words: edutainment, term, education, enternainment, modern education
Literature:
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3. Ojhegov, S.I., Shvedov N. Yu. Explanatory Dictionary of the Russian Language: 80,000 words and idiomatic expressions / RAS. Russian Language Institute. - 4th edition, Amplified. - Moscow: Azbukovnik, 1997. - 944 p.
4. Popov A.V. Marketing games. Entertain and rule. - M. Mann, Ivanov and Ferber, 2006. – 320p.
5. Soloveitchik C. Teaching with passion. - Moscow: Children's Books, 1979. – 176p.
6. Stolyarenko L.D. Basic psychology. - Moscow: Prospect, 2010. – 464p.
7. Feklistov I.F. Manual on human rights education with the help of the young. - Moscow: Council of Europe, 2002. - 478 p.
8. Addis M. New technologies and cultural consumption. Edutainment is born. — BocconiUniversity : Marketing Department, 2002. — 13 p.
9. De Vary Sh. Educational Gaming. Interactive Edutainment. Distance learning // For Educators, Trainers and Leaders. — 2008. — Vol. 5. — Iss. 3. — Number 3. — Boston, Information Age Publishing. — Р. 35—44.
10. Donovan R., Henley N. Principles and Practice of Social Marketing, an International Perspective. — Cambridge: Cambridge Univ. Press, 2010. — 504 р.
11. Macmillan English Dictionary for Advanced Learners. — London: Bloomsbury Publ. Plc., 2006. — 1692 p.
12. Wang, Ya. Edutainment technology — a new starting point for education development of China // Section T1B?5, 37th ASEE/IEEE Frontiers in Education Conference, 2007. — WI, Milwaukee. — Р. 10—13.
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