Alma Mater
ISSN 1026-955X
Vestnik Vysshey Shkoly (Higher School Herald)
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Customer oriented thinking of students in an economic high school

A.Yu. Shtezel, V.A. Osovtsev, A.E. Dubovik
80,00 ₽

Presented is the authors’ interpretation of many years testing results of determining the level of customer oriented thinking of students in different specialities in an economic high school both in full-time and postal tuition forms of education.

Key words: marketing thinking, customer oriented thinking, methodology and practice of marketing education

 

References

1. Rep'ev A.P. Marketingovoe myshlenie ili Klientomanija. — [URL]: http://lib.rus.ec/b/204652/read

2. Rep'ev A.P. Psevdomarketing: sholastika i bjurokratija. — [URL]: www.repiev.ru

3. Litl Dzh.F. Osnovy marketinga. Chego zhe hotjat vashi potrebiteli? Nadezhnyj sposob jeto vyjasnit'. — Rostov n / D.: Feniks, 1997. — 400 s.