UDC 378::7+331.5
DOI 10.20339/AM.01-26.081
Svetlana. P. Tatarova, D.Sc.(Sociology), Associate Professor, Department of Social and Cultural Activities, East Siberian State Institute of Culture, e-mail: Svetlana.tatar@inbox.ru, SPIN-code: 3561-5689, ID: 448887
Introduction: In the light of the ongoing transformations of labor markets and the expansion of the boundaries of creative industries, the issues of the development of creative professions are being updated, competence deficits and educational gaps that impede the effective formation of human resources in the creative industries are identified. The article highlights the characteristic features of creative workers, notes the specifics of their management, identifies the main problems of management in the creative sector of the economy, as well as Problems of formation of personnel potential in peripheral regions on the example of the Republic of Buryatia. In the context of a growing shortage of creative personnel with a high level of professionalism, a significant role is given to educational institutions, and therefore special attention is paid to the state and role of the educational system in the formation of relevant skills, digital competencies, critical thinking.
Purpose of work: identify problems and justify mechanisms for optimizing the management and training of personnel resources for the creative sector of the economy.
Methods: The study was conducted using the method of theoretical and methodological literature, as well as synthesis and comparative-historical method. The empirical basis of the work was the materials of the territorial bodies of statistics on the Republic of Buryatia, as well as the results of the author’s sociological study of employees of cultural institutions of Ulan-Ude.
Results of the study and discussion: the study revealed that working with the creative class has its own specifics, and the modern management system is not sufficiently ready for the upcoming changes in management. A significant role in the training of specialists for the creative sector of the economy belongs to educational institutions that are maximally trying to adapt to the changing requirements of the market. However, the analysis showed that the functioning of educational institutions today does not fully meet the needs of customers. It is obvious that along with the positive experience available to date in the system of training for creative industries, a number of problems are exposed: the orientation of educational programs to traditional education is noted; the share of practical training of graduates is insufficient; underfunding of universities leads to the impossibility of modernizing the audit fund and their technical equipment; there is a lack of inflow of young teachers who own modern educational technologies, implementing interactive forms of education. The shortage of personnel for the creative sector is aggravated by the outflow of active, professionally trained personnel, which is caused by a number of regional problems also considered in the work.
Conclusion. Based on the identified problems in providing personnel to the creative sector, recommendations are proposed to improve work in this direction. The conclusion is made about the need and strengthening of targeted, comprehensive work on the interaction of educational institutions and enterprises for training, about the impossibility of solving problems without the participation of the state, without its support of initiatives to strengthen ties between education and production, without the development of special mechanisms and technologies for the formation, support and retention of the creative class in the region.
Keywords: creative industries, personnel resource, personnel management, creative industries, personnel training, professional selection, professional development
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