Alma Mater
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Vestnik Vysshey Shkoly (Higher School Herald)
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Socially oriented startups as a promising direction of student innovative entrepreneurship

O.S. Osipova, E.A. Burova, N.V. Sakharova
80,00 ₽

UDC 316.4-043.8/.9:334-052

DOI 10.20339/AM.11-23.078     


Olga S. Osipova, Doctor of Sociology, Docent, Professor of the Department of Sociology at Financial University under the Government of the Russian Federation, e-mail:

Elizaveta A. Burova, Graduate student of the Department of Sociology at Financial University under the Government of the Russian Federation, e-mail:

Natalia V. Sakharova, Senior Lecturer, Department of Mass Communications and Media Business at Financial University under the Government of the Russian Federation, e-mail:


The purpose of the article is to offer recommendations for the development of socially oriented student startups in Russian universities based on the results of the author’s original sociological study. The theoretical object of the study is socially oriented startups as a social phenomenon, the empirical object of the study is students of one of the leading economic universities in Russia — the Financial University under the Government of the Russian Federation. The results of in-depth interviews and quantitative research were interpreted. The results of the study showed that students see the commonalities and differences between such key concepts as “entrepreneurship”, “socially oriented entrepreneurship” and “socially responsible business”. A socially-oriented startup, in the students’ opinion, is an enterprise that is created with the goal of solving social problems and improving the well-being of society. Students are interested in creating socially oriented startups, although most of them, by their own self-assessment, do not have a sufficient level of knowledge in the field of socially oriented entrepreneurship. Students are aware of the risks that may arise when creating socially oriented startups. At the same time, students do not have a clear understanding of what the sources of funding for such projects may be, the criteria for assessing their effectiveness, how they differ from socially oriented non-profit organizations (hereinafter referred to as SO NPOs), etc. Respondents are quite pragmatic in their assessment of the opportunities that open up for student startups in the process of interaction with SO NPOs.

Keywords: federal project “University technological entrepreneurship platform”, small innovative enterprises, student startups, social entrepreneurship, youth entrepreneurship, socially oriented startups, startup ecosystem, entrepreneurial university.




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