Alma Mater
ISSN 1026-955X
Vestnik Vysshey Shkoly (Higher School Herald)
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Motivation as leading factor in the success of professional activity in the organization

V.P. Musina
80,00 Р


V.P. Musina is Cand.Sci. (Psychology), doc. at Sankt Petersburg State Institute of Psychology and Social Work e-mail:


Analyzed is the problem of motivation as leading factor of success in professional activity. Researched is motivation as leading factor of success of professional activity at commerce organization. On concrete examples, described are special features of motivation of professional work of employees of commercial enterprise on the basis of it’s comprehensive diagnosis. Also presented is the author’s project model of complex system of motivation of personnel of concrete commercial enterprise, designed on the basis of information of diagnostic data. As to the author, such project potentially might to raise effectiveness of the system of motivation of personnel, as well as to improve corporate culture of the enterprise.

Key words: motivation, professional activity, diagnostics, project of the system of motivation of personnel of commercial enterprise.



1. Musina, V.P. Features of professional motivation of managers of commercial organizations. Scientific notes of St. Petersburg State Institute of Psychology and Social Work, 2011, iss. 2, vol. 16, pp. 75–81.

2. Musina, V.P. Psychology of professional activity. Practice research. LAP LAMBERT Academic Publishing. Germany, 2015.

3. Musina, V.P. Professional activity and increasing motivation of professional activity. Alma mater (Vestnik vysshei shkoly), 2016, no. 8, pp. 28–37, doi: 10.20339/AM.08-16.028

4. Tsvetayev, V.M. Management of personnel. St. Petersburg, 2010.

5. Shapiro, S.A. Possibilities of management of motivation of labor and it’s economic efficiency. In: Economic theory and practice: problems and interactions. Moscow, 2009.



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Администрация Волгоградской области
Комитет образования и науки Волгоградской области Выставочный центр «Царицынская ярмарка»

18-20 марта 2020 г. состоится XVI крупнейшая выставка в Волгоградской области

Волгоградский образовательный форум - 2020

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 Интервью президента МГТУ им. Н.Э. Баумана, академика РАН И.Б. Федорова главному редактору журнала «Alma mater» (Вестник высшей школы) Л.Г.Тюриной