Lyudmila N. Vdovina, Cand. Sc. (Biology), Associate Professor of the Department of Medicine, Director of the Student Village, Yaroslavl State Pedagogical University named after K.D. Ushinsky, https://orcid.org/0000-0001-6164-385X, e-mail: vdovinaln@mail.ru
Elena G. Zavertkina, Cand. Sc. (Psychology), Associate Professor, Yaroslavl State Pedagogical University named after K.D. Ushinsky, https://orcid.org/0000-0002-1140-8197, e-mail: e.zavertkina@yspu.org
The article examines the problem of the media’s influence on the formation of public consciousness, which includes the hidden or explicit attitude of various social groups towards real-life events. Modern society faces an objective trend of increasing information processes, such as faster communication speeds, increased volume of information transmitted, and faster processing of information. Currently, the media widely uses methods of subconscious influence to shape public attitudes towards various phenomena in the environment through the use of stereotypical representations that are embedded in the news flow, automatically triggering either negative or positive reactions in the public consciousness. In today's society, studying the problem of forming moral and civic-patriotic qualities in students is particularly relevant. The purpose of this study was to analyze the issue of whether the media can influence the formation of a person’s moral qualities. The study involved 320 university students. Based on the analysis of the interview results, the study identified the television channels that were most frequently mentioned in the respondents’ answers, and described the content and target audience of these channels. The analysis of the respondents’ answers allowed the study to identify the channels that, according to the students in this sample, have the greatest impact on shaping a person’s moral values. Based on the results of this study, it can be said that the media can influence morality if the individual is motivated to consume the values that are part of the concept of morality, which is a choice between values and anti-values.
Keywords: media, internet, television programs, content, morality, and sociological surveys
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