UDC 378:305-055.2(519.5)
https://doi.org/10.20339/AM.01-22.018
Elena V. Zakharova,
Senior lecture, Department of Foreign Affairs and Regional Studies at
Novosibirsk State Technical University,
e-mail: zakharovaelena27@gmail.com
Kseniia A. Komarova,
Postgraduate student, Department of Foreign Affairs and Regional Studies at
Novosibirsk State Technical University,
e-mail: horomi_noimann@mail.ru
This study examined the idea of gender equality in higher education in non-Western countries using the example of South Korea. As a result of globalization, there is a conflict of traditional values and Western ideas (for example gender equality issues), even in countries with stable cultural traditions. The main purpose of this study is to identify the gender-related challenges in higher education that are relevant to Korean society. Moreover, it is important to find out the ways how Korean society meet the challenge. In order to achieve this goal, the discourse analysis was chosen in poststructuralist interpretation. The authors also use gender stereotyping analysis in advertising to assess the situation of women representation in higher education in the Republic of Korea. The reason of this analysis is the fact that in advertising there is the most common and recognizable view on representation of women in different spheres and on traditional “female” gender role which do not include the necessity of higher education and career success. The achievement of gender equality in higher education in South Korea has been an important part of public policy over the past 30 years. The article addresses issues such as accessibility of higher education for men and women, the women’s realization of their education in the labor market and the professional employment of women in higher education.
Key words: Republic of Korea, gender, higher education, gender discourse.
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